I’m a Business Administration student at the University of Florida with a focus on marketing and an interest in fashion, beauty, athleisure, and everyday luxury brands. Born in Cuba and raised in Miami Beach, I’m drawn to the way brands communicate their identity and build relationships with different audiences. As Marketing Manager at ZUPP, I lead a four-person team and connect with students through campus activations, partnerships, and social media content. I enjoy bringing creative ideas to life, then using audience feedback and performance data to understand what resonates and improve our approach. Previously, I supported marketing campaigns for five clients across nine locations at Fridgelite Marketing Consulting, where I analyzed sales data, developed tailored promotions, and built a client website from concept to launch. My experience at Dig Inn strengthened my skills in social media engagement, while my retail roles at lululemon and Brandy Melville gave me firsthand insight into customer preferences, product storytelling, and visual merchandising. I’m interested in marketing opportunities that combine creativity, consumer insights, and community building. Outside of school and work, I enjoy Pilates, experimenting with homemade coffee syrups, and exploring fashion and skincare.