I am a first-year business student at the University of Florida with a strong interest in marketing and public relations. I’m especially drawn to the beauty, fashion, and wellness industries, where brands have the opportunity to build identities that connect with consumers on both a personal and emotional level. What I love most about marketing is the creativity behind both sides of the relationship: understanding what influences consumers and finding innovative ways for brands to communicate with them. I’m fascinated by how a campaign, product, or brand identity can shape the way people see a company and ultimately influence what they choose to buy. Through my experiences in leadership, entrepreneurship, and community involvement, I’ve developed a passion for combining creativity, strategy, and an understanding of people to solve problems and create meaningful connections. At UF, I’m excited to continue exploring marketing, consumer behavior, and brand strategy while gaining hands-on experience and learning from professionals in the industry.