I'm a second-year Brazilian-American Marketing student at the University of Florida's Warrington College of Business focused on the intersection of marketing strategy and data analytics. I’m driven by using data to uncover insights, identify opportunities, and inform more intentional marketing decisions. Currently, I serve as a Market Research Consultant at SPARKS, the UF AMA Marketing Firm, where I analyze market trends and consumer insights to guide client strategy. Through internships in marketing, data analytics, and AI, I have built ETLs, developed data visualizations, and supported client-facing initiatives that translate complex data into clear, actionable direction. I am particularly interested in how analytics and creativity work together in marketing. I plan to pursue a double major in Psychology to deepen my understanding of behavioral decision-making and apply those insights to develop more thoughtful, data-driven marketing strategies.